New Deal coalition

The New Deal coalition is an American political term that refers to the alignment of interest groups and voting blocs that supported the New Deal and voted for Democratic presidential candidates from 1932 until the late 1960s. It made the Democratic Party the majority party during that period, losing only to Dwight D. Eisenhower in 1952 and 1956. Franklin D. Roosevelt forged a coalition that included banking and oil industries, the Democratic state party organizations, city machines, labor unions, blue collar workers, minorities (racial, ethnic and religious), farmers, white Southerners, people on relief, and intellectuals. The coalition fell apart around the bitter factionalism during the 1968 election, but it remains the model that party activists seek to replicate.

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